Post by account_disabled on Feb 25, 2024 4:46:52 GMT
In fact, not all Italians have willingly accepted the fact of having to purchase their consumer goods on the internet. The reasons are varied , but often attributable to the concept of shop experience : it is the Nomisma and Crif Observatory that tells us how the majority of Italian consumers do not want to give up shopping in person (37% of those interviewed indicated this as the main rejection factor in the world of e-commerce in Italy). Furthermore, there are those who argue that buying online is more expensive than doing it "live" both in terms of the mere convenience of the products and in terms of saving on shipping costs. Let's now move on to the production chain. COVID-19 Photo by Mikael Seegen on Unsplash What future awaits the business world? Anyone who thinks that everything can go back to how it was before is wrong. We told you! We will need to get used to this new digital experience.
Also because, as confirmed by Nomisma and Crif, Italians have not India Part Time Job Seekers Phone Number List abandoned e-commerce channels even after the easing of restrictive measures . 37% of consumers have increased the purchase of food products on the internet, while 29% of those Italians still anchored to physical stores said they wanted to experiment with digital shopping in the future. As the data listed in our analysis shows, when we talk about e-commerce in Italy we are referring to an area that is already expanding, where the advent of the pandemic has done nothing but speed up a process that has already been underway for several years. And this situation can quickly turn into a good opportunity for companies. ecommerce Photo by Paul Skorupskas on Unsplash Reinventing yourself in the times of Covid-19 There are already those who have exploited this digital evolution to promote their brand such as, for example, Ikea which created and rode the wave of the hashtag #RipartiamoDaCasa where the protagonist was its own furniture line dedicated to exclusively domestic use (squeezing an eye on smart working).
The report "E-commerce in Italy 2020 - Selling online in the time of Coronavirus" also cites the example of the Ramazzotti distillery, the Davines group and the Erbolario, companies that have converted their production for healthcare use . Marketing and promotion to follow the growth of e-commerce in Italy The numbers of the companies themselves confirm how the investments underway in the digitalisation of sales are already important. According to research by Casaleggio Associati, within the next two years companies will have as their priority: improve the efficiency and performance of the site (40%); adopt CRM for marketing automation activities (33%); invest in retargeting and product personalization (27%); optimize the sections dedicated to product reviews (21%); implement sales with direct presence on the marketplace (19%) and perfect customer care activities (19%). The same study states that 21% of companies present online in Italy plan to invest in marketing and promotion , even if this (in May 2020) was seen as one of the biggest obstacles to overcome. SEM, SEO, Radio, TV, press, search engines, email marketing : these are the main promotion and marketing activities on which companies claim to concentrate their investments.
Also because, as confirmed by Nomisma and Crif, Italians have not India Part Time Job Seekers Phone Number List abandoned e-commerce channels even after the easing of restrictive measures . 37% of consumers have increased the purchase of food products on the internet, while 29% of those Italians still anchored to physical stores said they wanted to experiment with digital shopping in the future. As the data listed in our analysis shows, when we talk about e-commerce in Italy we are referring to an area that is already expanding, where the advent of the pandemic has done nothing but speed up a process that has already been underway for several years. And this situation can quickly turn into a good opportunity for companies. ecommerce Photo by Paul Skorupskas on Unsplash Reinventing yourself in the times of Covid-19 There are already those who have exploited this digital evolution to promote their brand such as, for example, Ikea which created and rode the wave of the hashtag #RipartiamoDaCasa where the protagonist was its own furniture line dedicated to exclusively domestic use (squeezing an eye on smart working).
The report "E-commerce in Italy 2020 - Selling online in the time of Coronavirus" also cites the example of the Ramazzotti distillery, the Davines group and the Erbolario, companies that have converted their production for healthcare use . Marketing and promotion to follow the growth of e-commerce in Italy The numbers of the companies themselves confirm how the investments underway in the digitalisation of sales are already important. According to research by Casaleggio Associati, within the next two years companies will have as their priority: improve the efficiency and performance of the site (40%); adopt CRM for marketing automation activities (33%); invest in retargeting and product personalization (27%); optimize the sections dedicated to product reviews (21%); implement sales with direct presence on the marketplace (19%) and perfect customer care activities (19%). The same study states that 21% of companies present online in Italy plan to invest in marketing and promotion , even if this (in May 2020) was seen as one of the biggest obstacles to overcome. SEM, SEO, Radio, TV, press, search engines, email marketing : these are the main promotion and marketing activities on which companies claim to concentrate their investments.